If you are an upcoming solo female singer, then you probably know by now how challenging it can be to rise through the ranks. It is a male-dominated field, and it always seems like women have to go the extra mile to get attention. The good news is that if you do things right, you will be able to crash through the barriers and make a name for yourself. Some of the ways upcoming solo female singers can market themselves are:
Establish a Social Media Following
You cannot be an upcoming musician who wants to succeed if you have not yet embraced the use of social media. Make it a point to understand different social media platforms and how they operate. Take your time to also register to the sites where you think your potential audiences are likely to be. Follow other well-established musicians to check what they are doing on their social media, and see what you can replicate what is working for them.
Join a Club
One of the ways to market yourself is by joining a club. It does not have to be a female-only club. As long as it is made up of musicians, it will give you the leverage you need, especially when you are just starting out. Do a search on the available clubs near you, and reach out to them to see if they are taking in any new members. When choosing a club to join, you should check out their levels of activity. Choose a club that is active in different platforms because you can be sure that they will help you publicise your music and give you the skills you need to market yourself better.
Have a Functional Website
Your website acts as your CV to the virtual world. The internet has opened up the global space, and you can get visibility in any place all over the world if you plan things right. If you do not have a well-designed website, it is time to get down into business. Have a website that introduced you to the public and makes people interested in you and your work. You should also put samples of your music so that people identify with you professionally. Do not be afraid of selling yourself out there, because if you do not believe in yourself, nobody else will.
Get an Agent
If you really want to shine, you should consider working with a professional agent. You may need to pay a fee, but it is always worth it because agents are well trained to help you identify places where you can put your skills into use. Read the reviews about different agents and reach out to the ones who have had success in nudging other solo musicians to succeeds. When you are contracting an agent, you should have a well-laid plan on the direction you want your music to take, and let them help you reach your goals.
Plan for Performances
The only way people will know that you are a good singer is when you are actually singing. Other than having a website where you showcase your work, you should also consider having performances at functions and events. Develop the niche that you want to excel in, and start booking to attend functions such as weddings, or any place where you can be allowed to sing. There are some hotels that have a slot for solo performances. Check out the schedule of events that are happening in your area and book early enough so that you are assured of a slot. Remember that it is your confidence and daring to do things for yourself that will make you stand out.
Do Courses on Marketing
It helps to have marketing skills in whichever area you will choose. Think about taking up courses on marketing. You can either register to a school near you or take up online classes. There are many beginner classes that can help you navigate the world of marketing. Once you have grasped the right marketing tools, you will be better equipped to approach all the relevant people that you need to help you grow as a musician. Always remember that success starts with you embracing the journey and doing all it takes to reach your goal.